mr potato head holiday marketing

Photo: Pixar. Wikia

The legendary Mr. Potato Mind toy was initially produced in 1952.

Initially created and designed as plastic pieces to become placed right into a real potato, complaints over moldy vegetables soon brought towards the inclusion of the plastic potato body.

The toy’s recognition led to further people from the Potato Mind family being introduced, along with the character’s appearance in films like the Toy Story franchise, Hamburger King advertisements as well as on children’s tv shows.

In 2008 the type also featured among the giant helium balloons at Macy’s Thanksgiving Day Parade.

The makers, Hasbro Corporation., made two key innovations with Mr. Potato Head’s advertising campaign.

  1. It had been the very first children’s toy to be marketed on tv even though this would be a novelty by itself, it’s unsurprising that advertising would make use of the new televised media form because it arrived to maturity.
  2. More considerably, however, Mr. Potato Mind was marketed directly at children, meaning the campaign was the very first illustration of using television advertising to directly encourage children to request certain products using their parents. And therefore, ‘pester power’ was created.

Using more than a million units offered inside the newbie, Hasbro’s innovative marketing would be a obvious success.

It opened up the doorway for which are actually familiar 30-second advertising slots on tv, and introduced the thought of marketing to children directly, instead of their parents.

Both of these simple ideas happen to be applied since, but still inform the format of numerous televised children’s toy advertisements today.

Holiday Marketing Takeaway

However, there are strict rules about advertising to children, marketing softly only at that valuable audience can still produce considerable pester power.