Why they won

Freund Container would be a finalist for that Innovation Awards.

For Business to business enablement and empowerment complexity that actually works seamlessly across customer and worker touchpoints.

Business stats

  • Who posted (and it is quoted below): Chris Hiller, Gm
  • Year founded: 1938
  • Headquartered: Lisle, Illinois
  • Ecommerce vertical: Business to business
  • Agency used: AmericanEagle
  • Website
  • Facebook
  • Twitter
  • Pinterest

Business connection between the innovation

  • +80 points rise in rate of conversion
  • 26.5X rise in prospecting

The things they’re doing

Freund Container & Supply continues to be America’s leading supplier of rigid packaging and industrial supplies since 1938. We proudly ship more in-stock containers than every other US company, bar none.

We provide over 10,000 products available every single day, without any order-minimums, and unbeatable customer support.

We serve a lot of the Fortune 500 whilst giving exactly the same great touch to smaller sized, emerging companies.

For those customers, we provide a minimal-cost guarantee no matter quantity: one situation, one pallet, a treadmill truckload.

Take particular notice, and also you’ll discover that we stock virtually every container type from vials, bottles, jars, jugs, pails, drums and boxes. So we give a huge variety of industrial supplies for MRO applications.

The task behind the innovation

Supplying a wealthy, full-service atmosphere rife with innovative up-the-paradigm solutions would be a significant challenge.

We spent a lot of time researching platforms that will help bring our vision of Business to business enablement to existence. And, weave in a wide array of industry exclusive features for example dynamic custom label creation, Business to business empowerment, cost versatility tools and much more.

The way they have great results

BigCommerce’s restful API framework provided us myriad integration possibilities.

We fully integrated our back-office with BigCommerce – from the product master file & attributes, prices, orders and customer records are actually completely integrated.

Our third party label manufacturer could integrate their oral appliance order feed with the API too. We partnered with a number of BigCommere’s third party marketplace partners too.

Ultimately, partnering with American Bald eagle, a BigCommerce system integrator, permitted us to completely leverage the woking platform.

Lastly, I believed there is a lot of use of BigCommerce’s leadership team. They took in to the feedback regarding our struggles as well as gave us a sneak look in their development roadmap to ensure that we understood the best way to deploy our project dollars (customizations now or watch for base development).

Overall, there is an advanced of partnership that made our complex Business to business implementation work.

Final word

Customers have provided our new site rave reviews for that improved consumer experience.

Our order rate of conversion expires 80 bps so we’ve seen an impressive (26.5X) rise in prospecting.

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