Archive for the 'product photography' Category

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.

Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things:

  1. Transparency
  2. Trust

When consumers view a product page, they are looking for proof of quality and value.

Images shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.

Here, we’ll show you how to take images that:

  1. Engage
  2. Convert
  3. Boost the lifetime value of your customers.

We’ll also go over how to optimize the photo creation process to save you time and money.

Keep in mind that you don’t need a large budget to create polished and professional product photos.

In fact, we will show you how to do it for about $50.

What is Product Photography?

Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products.

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.

Now, let’s take a closer look at why images are so important.

Why Photography Increases Conversions

90% of information transmitted to our brain is visual.

No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.

Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.

The quality of a product photo reflects your brand image, creating the infamous first impression.

The key to making the most of their first impress is to present polished, professional images that evokes maximum engagement.

1. Quality visuals enhance every buyer touchpoint.

93% of consumers consider images essential in purchasing decisions.

Your images represent your product’s perceived value and quality. They speak directly to your target audience, making your product page and content more relatable.

Take Naturally Curly’s for example.

They offer amazing images of simple, everyday products, often making them cool and appealing.

Take a look at the product images below. How neat and trustworthy do they look?

Source: Naturally Curly

Again, you don’t need a large budget to create polished and professional product photos. In this guide, we’ll show you how to do it for $50.

2. Images are a key element of branding.

Branding should be central to every decision your company makes, including:

  • Your social media posts
  • Website updates
  • All your marketing efforts.

And images are at the helm of your brand. They are the first to grab attention, instill trust, and invite customers to take a further look.

Everything in an imagequality, subject matter, color theme and saturationshould speak in a uniform voice that resonates with your target audience.

Your goal is to form long-term relationships with your customers, and photos are one of the most important tools to achieve that.

Seriously Silly Socks does a great job at this. They offer polished but super brand-charged product-only images.

Source: Seriously Silly Socks

The 2 Types of Ecommerce Product Photography

There are two main types of images that should be used on your product page and across your marketing channels.

  1. The first are clean-cut, white background, product-only images. These should include your featured product, and a variety of images showcasing your product from different angles. Below is an example of Sierra Designs’ product-only shot.
  2. The second is in-context or lifestyle photos that show your product being used in its intended environment or alongside complementing products. Here’s the same product in a lifestyle or in-context shot.

Product-Only Images.

Product-only images are meant to show your product in its best light from all relevant angles.

They are usually shot on a white background, helping to create a consistent look across your product line.

These images describe your product at a glance and are best suited for your product page. Their job is to nurture page visitors towards making a purchase.

Contrary to what people might assume, you actually need about a dozen images on your product page, not just one or two.

Most of them should be product-only shots, with one or two in-context shots mixed in, designed to create further emotional bonds with your product.

Product-only images are generally the most suited for product pages, as they have a significantly higher rate of conversion.

In-Context Images.

Source: Dainty Jewells

Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

It’s also good to add a few in-context snaps to your product page, helping to to boost emotional engagement.

The same rules apply to taking lifestyle photos as in product-only shots, apart from the fact that lifestyle photos allow you a lot more creative freedom.

You can use a camera, with or without a tripod, or why not take your products photos outdoors, to a settings that suits your brand’s voice.

For outdoor shoots on a budget, it is best to use natural light.

You can achieve really beautiful results if you shoot early in the morning or in the late afternoon, when the light is filtered at a smaller angle.

Basic Product Photography Equipment and Process

For those new to photography, your first product shoot may seem overwhelming.

But after a few rounds, each step will become more natural, and you won’t even have to think about it.

The key is to find a process that suits your needs, optimize it, and create a set of guidelines to ensure you keep your images consistent.

Let’s take a look at our DIY product photography tips.

1. Set up your background and product.

Getting the right background is worth the effort, because it simplifies the entire editing process.

Use a white or light backdrop, as it’s easy to remove when retouching your images.

There are lots of ways you can improvise a background on a budget, and we will look at two that can be set up for under $20.

  1. A shooting table: You can create this with a chair you have in your home or office.
  2. A light tent

Shooting Table.

Source: Pixc

The first is a chair mounted sweep. For this, all you need is a roll of craft paper.

The simplest way to achieve this is by pushing a chair against a wall, and taping craft paper on the wall allowing it naturally fall to the ground, creating a seamless transition between the vertical to horizontal plane.

Or you can clip the paper to the top of the chair to improvise a stand for your sweep like the image above.

Light Tent.

The other budget approach is to create your own lightbox, aka light tent.

A light tent is a box-shaped device with translucent walls, designed to help distribute the light evenly around the object of photography.

Here’s how to set one up.

  1. To get started, you need a plastic storage container that you can put on its side with the lid off.
  2. Then, tape some white paper to the bottom, and you can also tape white paper or cloth on the sides to serve as diffusers, which helps to distribute the light better, minimizing unnecessary shadows.
  3. Depending on your budget, you can use artificial lighting and place them either side of the container, or for those on a budget take advantage of natural lighting by placing it your DIY lightbox next to a large window.

Setting up your Product.

It’s important to make sure you set your product up in front of your background on a flat, stable surface.

Once you get the lighting right, you’re almost ready to shoot.

If you’re shooting jewelry, it’s always best to use a bust. Those on a budget can improvise by making one from a piece of cardboard, like in the image below.

Source: Pixc

You can also use fishing line to suspend earrings and other small items, which is easily removed in the editing process.

Here are a few ideas for harder to photograph items:

  • Use glue dots and tape to fix small items in place.
  • For clothing, it’s always best to use a mannequin, which can be easily removed.
  • You could try experimenting with a hanger or even creative flatlay.
  • For lifestyle shots, why not ask a friend or team member to sport your clothes for some bonus photos.

Source: Pixc

If you are shooting large items, like furniture, you will need a stand mounted sweep that might cost a little more.

But you can improvise by getting a few rolls of craft paper, taping them to the wall, and letting gravity do all the work.

This technique follows the same principles as the table mounted sweep, only it’s a bit bigger.

2. Get your lighting right.

If there is one deciding factor that defines the quality of your images, it’s light.

Lighting can be very tedious to set up, but when done right, it brings beautiful results and significantly simplifies your post-processing.

You have 2 options:

  1. Natural Light: Best if you’ve created a chair mounted sweep.
  2. Studio Light: Best if you have the budget, or if you create a lightbox.

Natural Light.

Source: Pixc

When you’re on a budget, you should use natural light. It’s much easier to manipulate, and, for small in-house product shoots, it can save you lots of time and hassle.

Start by placing your shooting table near a large window, ideally one that allows lots of light into the room.

If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

If the shadows are too harsh, use white plasterboard or cardboard on either side of the object, helping to reflect some light and soften it. It’s always best to shoot when the day is at its brightest, giving you more light to play with.

Source: Pixc

Better to have too much sunlight and minimise it, than not enough.

It’s very hard to create great lighting during the editing process.

But keep in mind never to shoot under direct sunlight. Just like a strong backlight, direct light can create harsh shadows.

Studio Lights.

Source: arqspin

If you have to use artificial lighting, you will need at least two softbox light setups to get the shadows right.

You can typically buy two clip-on light clamps, with strong bulbs for under $30. If your budget is slightly higher, you can get two softbox setups for about $50.

One of the lights should serve as your key light, and the other as your fill light or backlight, depending on your desired results.

Consider placing some white paper or cloth over them to diffuse some of the light, helping to achieve softer shadows.

Your key light should be placed in front often slightly to the side of the product, while your fill or backlight is on the opposite side, back or above.

Manipulate the angles and distance of the lights until you get soft, evenly distributed shadows.

You can also use white plasterboard or cardboard to defuse some of the light and further soften those shadows.

This is what lightboxes are designed to do; they are a diffuser of sorts, distributing the light evenly around the product.

With that in mind, studio lights give you more control over the entire process, especially if you are shooting multiple products over several hours.

Once you have the right setup, you can get consistent, professional results and recreate them for all your shoots.

3. Use a tripod.

Tripods bring consistency, stability, and focus.

It is easy to end up with blurry images when you try to get your entire product in focus, while holding your camera in your hand without moving.

If you can’t fit a tripod into your budget, use a pile of books or a stool to keep your camera fixed.

A decent tripod will serve you well for many years, and you should be able to get one for under $30. It’s definitely worth picking on up when you have some budget.

If you’re using a camera, set it to a low aperture (AKA a high f/stop), and slow shutter speed.

That way you will get a wide depth of field, keeping your entire product in focus, leaving your products looking crisp.

It’s vital to stabilize your camera when you are shooting with a wide depth of field in order to avoid blurry images.

4. Pick the right camera.

Source: Pixc

It is the most essential element to any product photography shoot: a camera.

Prices of DSLR and point and shoot cameras have steadily dropped over recent years.

Recommended DSLR Settings for Product Photography:
  • Don’t use a wide angle lens. You will distort your product.
  • Use the right aperture for the right shot. A wide aperture like f2.8 or f4.5 will narrow your depth of field, leaving parts of your product out of focus. A small aperture like f8 or f11 will give you a wider depth of field, keeping your entire product crisp and in focus.
  • Use the correct white balance. When shooting, you should set it to the same Kelvin temperature as your lights.

However, if you have a smartphone, you don’t need to worry about investing in a camera when you’re getting starting.

Smartphone camera technology has come a long way and sometimes you can take even better pictures than you might using a professional camera.

So as long as you get your lighting and background right, your iPhone or Samsung device can do a good job.

You might want to get a smartphone stabilizer or tripod, like Joby, at some point to help reduce blur and speed up post-processing.

5. Don’t forget post-processing.

Source: Pixc

Retouching your images after the shoot is vital to achieving a polished look.

Even if you shoot your product with a smartphone, editing can be the difference between mediocre and professional results.

For those starting out, getting the background or the lighting right takes a bit of trial and error. Thankfully photo editing can make a multitude of flaws magically disappear.

Retouching covers anything from background removal to color correction, mannequin removal, and shadow addition for a more natural look.

Photo editing is a time-consuming process, especially until you get the hang of things.

Luckily, there’s a world of free image editing tools available to help with all your photo editing needs.

Examples of Free Image Editing Tools:
  • Pixlr – Free and has a lot of the functionality of Photoshop.
  • Canva – User-friendly free online editor best suited for marketing materials.
  • Fotor – Free, easy-to-use smartphone app.
  • Snapseed – Powerful, fully-featured mobile app that is also free.

Let Professionals Handle Editing – Free Trial

For those who don’t have time or perhaps don’t want the hassle, you can opt to use an online tool designed to create perfect product photography – Pixc.

All you have to do is upload your photos from your phone (or camera), and pop them into our user-friendly dashboard.

Set your requirements, such as background removal or color correction, save them into a template, and submit. It’s that simple.

You’ll receive professional, retail-ready images within 24 hours.

Start a free trial.

How to Create Product Photography Guidelines

Once you have the process down to a fine art, make sure you take the time to create clear shooting, brand, and editing guidelines so you can maintain consistency as your business grows.

This step won’t cost anything, apart from the time it takes you to write it down!

Make sure you document all the minor things, including things like the distance between the camera and product, angles, and lighting setup.

Trust me, it’s worth the effort in the long run.

Keep in mind that your product photos are basically brand ambassadors, and maintaining consistency is crucial.

Create a technical guide and a template in your editing software that will help you maintain consistent size and scale.

Go a step further and create a style guide for your in-context snaps too.

Make sure you include:

  • Color Palette
  • Saturation
  • Focal Length
  • Shadows
  • Composition
  • Location and Context
  • Consistency

Share your guide with everyone involved in your product shoots, and post a copy in your in-house studio for quick reference.

Having an image guide will not only save you money in the long run, but also save you lots of time as you won’t have to repeat the training processes.

Instead, you can focus on more profitable tasks, such as growing your business.

Optimizing Your Images (and Increasing SEO)

Source: Envira Gallery

Don’t forget to optimize your images so you get the best quality possible, while also making sure you don’t reduce page load speed.

Most platforms and marketplaces have their own set of photo editing requirements, so make sure you find out what yours are.

When it comes to your product page, every second counts and can hurt your conversion rate.

Make sure you implement free minifying tools to optimize your images, and shave off a few unnecessary kilobytes.

Finally, always make sure you name your images correctly, including as much relevant metadata and keywords as possible.

This additional detail helps search engines understand what is in the image, helping to improve your ranking giving you boost in organic traffic.

More traffic = more customers = more money.

Google just announced that beginning summer of 2018, mobile page load speed will be a ranking factor for mobile search results.

That means that your site needs to load fast – officially – or no one will be able to find it.

To account for this, BigCommerce has integrated Akamai Image Manager into the Stencil theme platform. This integration delivers lighter, faster images at the highest visual quality by optimizing each online image for device type, image quality and download size.

Improvements to customer engagement from faster loading images has been shown to improve conversion by up to 19% and cut image prep time by 25% in Akamai’s studies.

Our own BigCommerce study has found enabling Image Manager can improve page load speed by up to 70% in a closed beta in Q3 2017.

Test a Stencil theme now to see the difference.

All The Tools You Need to Get It Done (<$50)

The world of ecommerce is showing no sign of slowing down, and your product photos provide prospective customers a virtual window into your business.

There’s no doubt about it, visual content plays a huge part in online purchasing decisions.

Consumers are constantly being bombarded with information online, and have to make immediate decisions based on the content you choose to offer them.

To stand out, create polished, consistent images across your product pages and marketing channels.

Make sure you choose images that fortify your brand, as this will help boost conversions and ultimately sales.

Once you master the lighting, background, and editing process, you’ll be on your way to product photography perfection!

Here are all the tools mentioned in here to get it done.

  • A shooting table.
  • A light tent.
  • Studio light.
  • A tripod.
  • A camera (or your smartphone!).
  • Image editing tools.
    • Pixar.
    • Canva.
    • Motor.
    • Snapseed.
    • Pixc.
  • Photography guidelines for consistency.

Frequently Asked Product Photography Questions

What are the different types of product photography?

  1. Individual shots: A shot of your product (with a white background).
  2. Lifestyle shots: Shots of your product being used.
  3. Scale shots: Helps users get a better ideas of the size of the product.
  4. Detailed shots: A close up view to highlight specific product features.
  5. Group shots: Groups of products showcased together.
  6. Packaging shots: An image of the product’s packaging.

What equipment is needed for product photography?

  1. Camera: Smartphones will work, but higher quality cameras tend to help improve the look and feel of product photos.
  2. Lighting: Good light is key, ensure both natural and any artificial light sources are on point.
  3. White backdrop: A white backdrop (such as a light tent) will reflect light back onto your product and improve quality.
  4. Tripod: A tripod will reduce camera shake and overall quality of product photos.

Have any product photography lighting tips?

Below are some quick tips to improve your product photography lighting setup:

  1. Use at least two lights.
  2. Get two identical cool colored 5000K bulbs.
  3. Create a seamless white background with some white poster board taped to the bottom of a large clear plastic storage container that’s flipped onto its side.
  4. To make a product float, use thread from a standard sewing kit to elevate the product and then erase the thread in post processing.
  5. For reflection, place a small piece of plexiglass under the product.

Should I invest in professional product photography?

If you can afford it, yes.

Photos of your product both by themselves and in use are some of the most important merchandising and marketing efforts you do for your online brand.

Because consumers cannot touch or see your product in person, your product photography must do the trick.

If you can, hire a professional. If you can’t, this guide will walk you through how to bootstrap it for the time being.

How much does a product photographer cost?

Product photography rates range from $7 a photo to $50 for setup and $25/hour – or more.

You’ll need to work with various photographers to get the pricing model right for your needs and your type of products.

For instance, if you have a large catalog –– $7 per photo probably isn’t reasonable and you’d be better off with an hourly range. If you only have a few products, you’re likely better off with an hourly rate.

How to Create Ecommerce Product Videos That Sell and Convert

Want tips and examples of product videos? We have over 25 tips to increase trust, engagement and conversions, plus 17 product video examples of companies doing this extremely well.

For more tips on mastering product photography, check out our complete guide to ecommerce product photography.

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Ecommerce Marketing &product photography admin 26 Jan 2018 Comments Off on How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

How you can Optimize Images for that Web (and much more sales): Helpful tips for Image Search engine optimization, ROAS & Conversion

Just how much attention would you pay for your store’s image optimization?

Oftentimes brands get up to date on overthinking a emblem –– spending days, days or perhaps several weeks before they launch a good idea just trying to puzzle out what symbol is suitable for any brand they haven’t even began yet.

After which, when the time comes to really launch, too many entrepreneurs spend way too very little time concentrating on great product photography and branded imagery.

Imagery remains the catalyst in our era –– the communication vehicle by which people understand value or disregard and proceed to the following.

Only video matches the picture’s power in this way.

And also you make use of your pictures everywhere:

  • In your product pages
  • In your category pages
  • In your homepage
  • Inside your abandoned cart messages
  • In your blog
  • In your social accounts
  • For the Facebook Advertising
  • For the Google Shopping stream

Actually, the only real factor you do not use images for is Pay Per Click. And Pay Per Click is frequently probably the most costly PPC you’ll have.

Yes, images are among otherwise the most crucial asset for the ecommerce store. But, too frequently they’re neglected –– store proprietors completely failing to remember to optimize images for web.

If you wish to enhance your rate of conversion, your customer engagement, your loyalty as well as your lifetime value –– well, you have to begin by having to pay more focus on your imagery.

But how to start?

We’re here to assist. Within this guide we’ll feel the most significant concepts that you should understand relating to your images, and demonstrate the best way to begin applying tip to improve conversion –– at this time.

Why images are extremely important

Before we begin, it’s vital that you realise why images might have such a big effect in your store. Here’s a higher-level view.

  • First impressions count. Images are the initial factor your clients see when searching in a product page, and individuals first couple of seconds could be essential in figuring out when the method is what they’re searching for.
  • An image may be worth 1000 words. Images help a person determine the standard and information on an item much better than any description. Instead of having the ability to have the product as with a store, great product photography lets the consumer explore the different information on the merchandise close up.
  • Mobile takes over. As mobile shopping becomes more and more prevalent, images is only going to be important. Users will more and more use images over text to evaluate the appropriateness from the product as well as to navigate. While scrolling through a large number of pages and countless images, do you consider a person will read each description first or consider the photo? Getting clearer, more desirable product images means your product or service can get checked out, visited and purchased more frequently.
  • Images can really hurt your site. Using unprofessional or poorly enhanced images for web may have a major effect on your shopping experience as well as in which you rank searching engines. Do your images load gradually? Have you ever not added meta description? Are people bouncing every time they land there? You will not find yourself getting to The First Page with this type of behavior.

Knowing that, let&#8217s walk-through the best way to make certain you’ve professional-quality and enhanced photography in your ecommerce store.

Begin with good photos

Getting great ecommerce photography begins with using the right picture.

Your photography does not have to involve an costly camera or setup. Actually, you may create your personal DIY photography setup that is adequate.

But there’s a couple of tips you are able to follow to make certain you’re beginning served by the perfect photos.

Make certain you will find the right setup

An ecommerce photography setup doesn’t need to be costly, but when you’re just getting began there’s a couple of stuff you should purchase to consider quality photos:

  1. Someone DSLR camera or smartphone. Most smartphones today possess a camera that’ll be greater than sufficient to take standard product photos. Utilizing a smartphone also provides you with use of countless photography apps.
  2. A source of light. Getting a source of light helps you to provide even illumination of the image and creates a massive difference to the caliber of your photos. If you are beginning out you will probably find it simpler to utilize an all natural source of light. Within this situation, utilizing a fill light can help you get rid of the shadows in your image.
  3. A white-colored sweep. The sweep can help diffuse the sunlight across your image evenly making editing your photos later much simpler. This is often everything from a white-colored sheet to rolls of paper.
  4. A stable surface. If you are taking numerous photos, getting a stable surface makes it simple to maintain your images consistently placed.
  5. A video camera tripod. Likewise, getting a video camera tripod ensures you will get consistently positioned photos each time. Additionally, it makes it simple to readjust your product or service without getting to juggle a video camera simultaneously.

Showcase your product or service with multiple angles

Take a look at any effective online shop and you’ll rarely see one using only a single photo for just about any of the images.

Product photography may be used to showcase the very best facets of the merchandise, so it’s vital that you include a number of shots.

For instance, at online clothing store Olive Clothing, they will use a number of shots to showcase their product.

Different photos might help showcase different factors.

  • Lengthy-shots showing the merchandise on the model might help the consumer visualize the way the product will appear inside a real-existence situation.
  • Medium shots enable them to determine the general appearance of the merchandise itself.
  • Close-ups illustrate the finer details and excellence of the merchandise that may really sell its value.

Make use of a white-colored background for the products

Replacing the backdrop of photos having a white-colored background ensures that you may have consistently great-searching images, regardless of their order in your site or how they are being used over the web.

White-colored backgrounds are standard on nearly every online shop, and you will find a couple of excellent causes of that:

  1. Your product or service will POP on the white-colored background
  2. Your images will appear consistent on collection pages
  3. You will save time and money in editing
  4. It is simple to reuse or switch the background on all of your photos
  5. Marketplaces like Google Shopping and Amazon . com now require white-colored backgrounds

Using white-colored-background images makes products simple to compare. Source: jenis.

You should use software for example Illustrator or Pixlr to by hand switch the background of the product photos having a white-colored background, or let services like Pixc perform the meet your needs.

Save your valuable images with the proper dimensions

Having to pay focus on the dimension of the image is vital.

  • If too big, you’ll cause difficulties with your page load time.
  • If not big enough, your images will appear grainy (i.e. low quality).

Use pixels to determine the length of your images. Your iPhone may have something in the plethora of a 12 Megapixel camera, which means the photos it requires contain twelve million pixels. The photos created through the 12mp camera is going to be 3000px x 4000px.

For ecommerce photography, that dimensions are unnecessary. On BigCommerce, for example, the perfect size for the product photos is 1028px by 1028px, while other photos ought to be under 1000px on sides.

Keeping the images square will make sure they display properly and appear good whether or not the items in the photo are longer or taller.

Whenever your images are large enough enough in dimension, then your same image could be scaled lower for use inside your thumbnails or perhaps in collection images. And, for those who have product zoom enabled, you are able to display a significantly greater-resolution image.

Images could be scaled lower to various sizes. Source: Martha Stewart Coffee shop Shop

Should you not get access to software that may re-size your images, like Illustrator, take it easy. Services like Pixlr and Canva will help you with fundamental editing and resizing needs.

Improve page load speeds using the correct image format

It’s very easy to simply pick the default save option when you are creating your images, but understanding the distinction between file formats and settings may have a massive effect on your website.

Your BigCommerce store enables for 3 different image formats: Digital/JPEG, GIF or PNG. All these have different advantages and disadvantages.

  • GIF files are reduced quality, but additionally in quality. If you want to create a picture particularly for small icons or thumbnails, then you definitely most likely desire to use a GIF. They’re even the only format available which supports animation (though look out for APNG). However, because the image size will get bigger, GIFs dwindle efficient at processing colors.
  • PNG files support a broader selection of colors, and are generally the only real format that supports transparent backgrounds. However, all of this comes at the expense of the bigger quality. If you want to edit a photograph multiple occasions, you’ll wish to export it as being a PNG file.
  • JPEG images are the most typical format utilized by digital camera models an internet-based. They support an array of colors, however the JPEG compression settings permit you to strike an account balance between picture quality and quality.

JPEGs provide a good balance between quality and quality, while GIFs offer poor quality for additional complex images. Image Source: Brook Lark

Test out quality settings

Generally, JPEG would be the file type preferred by your images. It provides a higher-quality image at reasonable file sizes.

Among the wonderful benefits concerning the JPEG file type is the opportunity to choose the amount of compression that you’d like. Modifying the compression settings allows you to lessen the quality, at the expense of picture quality.

Take a look at this situation in which the same photo continues to be saved using different amounts of compression:

Caused by using high, medium and occasional JPEG compression. Image source: Alex Johnson

If not to make use of JPEG

While JPEG is easily the most popular format for web images, there’s a couple of cases when it’s best to utilize a greater resolution file type like PNG. For instance:

  • Whenever your image is principally lines, icons or sharp images: JPEG compression may blur the road between your image and also the background result in the contrast less apparent.
  • Once the image will undergo multiple edits: The compression will slightly affect the image every time, after several edits it might noticeably distort the look.

Compress your images with this particular free tool

As we’ve already discussed, images will typically range in quality from the couple of dozen kilobytes within their compressed form up to and including couple of megabytes, with respect to the file type and degree of compression you’ve used.

If you are not really acquainted with the Byte data unit, each Byte is equivalent to 1024 from the previous one. To clarify:

1024 Bytes (b) = 1 Kilobytes (kb). 1024 Kilobytes = 1 Megabyte (mb). 1024mb = 1 Gigabyte (gb).

It’s not necessary to keep in mind this, but simply take into account that you normally wish to strive for photos which are under 100kb to lessen time it requires for everything in your page to show.

An apple iphone 7’s typical photo quality is about 3mb, which means 3072kb, or even more than 30x optimal image sizes!

Imagine that you’ve a gallery of ten photos all this size in your page, and also you begin to realise why compressing your images is essential.

Most image editing tools will help you to adjust the amount of compression for the JPEG files. If your image-editing software doesn’t offer good compression options, or else you aren’t sure on the amount of quality loss that’ll be appropriate for every image, you should use another tool to create your photo size smaller sized.

TinyJPG is a such service that’s free –– a free image optimizer –– and can accept both Digital and PNG images.

Rather individuals getting to guess the best balance between quality and quality, services like TinyJPG evaluate the look that you should determine the tiniest possible file sizes while still maintaining optimal picture quality.

TinyJPG teaches you your original image in comparison to the enhanced image.

Even though you already compress your images when saving, you will be surprised the amount of an effect running them via a service like TinyJPG might have.

Help people discover your images with better, Also known as image optimization

Images make the perfect supply of organic content that will help your rank better in the search engines.

There’s a couple of things you ought to be doing to make certain that you’re getting the most from your image content.

Use informative file names

Image names are the initial bit of information you are able to provide to Google to inform them what your image is all about.

The default file name which comes out of your camera and appears just like a string of figures does absolutely nothing to describe exactly what the photo is really about.

When naming your images, describe the items in the photo and employ dashes rather of spaces. BigCommerce doesn’t allow spaces within their image file names.

Include appropriate alt text

Alt text is meant being an ease of access feature, and that’s how it ought to be contacted. When the user is vision impaired, or maybe the look can’t be loaded, the alt text is exactly what is going to be displayed.

But alt text can also be utilized by Google to achieve a much better knowledge of exactly what the image contains. Which makes it an invaluable place to incorporate the appropriate search phrase that individuals searching for the product would look for.

Provide context around your image

The information that surrounds your image can also be important. Search engines like google act exactly the same way as the users do, using the content through the page to develop a larger picture of the items the page is all about.

This is often particularly valuable on product pages where one can use unique descriptions to higher describe the merchandise within the photo.

Use images to enhance the knowledge

You may also exceed and make up a great consumer experience by doing the next together with your images:

  • Use good-quality, non-fuzzy photos. With smartphones and free editing software available, there’s really no excuse because of not getting good-quality photos. It can make for any better experience, and individuals are more inclined to backlink to pages with better photos.
  • Put them greater in the page. People don’t always scroll lower to the foot of the page, so make certain your images are greater in the page where readers may have the opportunity to discover their whereabouts.
  • Specify the height and width of every image. When the browser knows how large the look is going to be, it may load all of those other content in position although it waits for that image to complete installing. This could reduce how long it requires for the page to load and make up a better consumer experience.

Supplying extra Search engine optimization information and optimizing your images to supply the very best browsing experience can help combine organic traffic to your website and improve how long shoppers spend once they’re there.

Use Open Graph to exhibit the best image on social networking

The ultimate factor that you can do to obtain the most from your images is make certain that whenever someone shares a backlink to your website the right image is proven.

By utilizing something known as outdoors Graph protocol, you are able to make certain that the appropiate product image is proven, as opposed to a generic emblem or unrelated image.

The look you need to me is specified by your page’s header section, much like the way you might specify the title tag and outline for that page.

This is actually easy to setup on BigCommerce product pages. See your product detail page, other details, after which arrange it the following.

You will probably find that for several BigCommerce pages, just like your homepage, you may want to produce a separate HTML Mind file where one can specify which image is going to be used.

Final word

Enhancing your ecommerce store images is among the best ways to produce a better shopping experience for the customers. Better images might help customers ensure these products they purchase, assist you to rank better searching engines minimizing your site’s load time.

Using the advice you have been succumbed this informative guide, you’ve all you need to start optimizing your store’s product images to usher in increased traffic making more sales.

Suggested Reads

  • The Entire Ecommerce Product Photography Help guide to Beginning Up, Selling More + Reinforcing Your Brand
  • How you can Master Product Photography with limited funds

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Ecommerce Design &How To Sell Online &photography &product photography admin 10 Aug 2017 Comments Off on How you can Optimize Images for that Web (and much more sales): Helpful tips for Image Search engine optimization, ROAS & Conversion

Product Photo Retouching Strategies to Grow Sales (+ Reinforce Brand Value)

With regards to retouching images, there’s no requirement for a extended intro. Nor shall we be going to concern yourself with attorney at law of fundamental image edits because we’ve already covered that within the others chapters within this guide and we’ll assume you’re following general guidelines.

Otherwise, you will get distracted by the following chapters where we cover:

  1. Building your personal product photo studio (such as the equipment you’ll need)
  2. Using your smartphone for product photos, if that’s all you’ve got
  3. How you can shape light
  4. How you can add shadows
  5. How you can photograph highly reflective products
  6. How you can remove white-colored backgrounds
  7. How you can master ghost mannequin photography

If you discover a phrase you do not recognize, make reference to our retouching reference.

Rather, this chapter concentrates on more complex techniques, broadly categorized as retouching. We’ll take you step-by-step through popular retouching selections for three common methods to shoot apparel:

  1. flat
  2. on the mannequin or hanger
  3. on model

Let’s focus particularly on outfit retouching (split into light, medium, and high levels), before finishing having a discussion of model skin retouching.

Note: This isn’t a how-to it’s an search for what retouching is and just what it may provide for you.

We’ll discuss guidelines, and in photography, many retouching decisions are impelled from your brand’s aesthetic.

Outside apparel may require a raw natural look, while luxury brands favor a far more glamorous appearance.

We won’t come up with individuals decisions for you personally we’ll simply provide you with options and explain why each route may be favored.

At Pixelz we’ve edited over 15 million images for leading brands, retailers, and commercial photo studios. The concepts we’re discussing here derive from our experience, but shouldn’t be come to represent any one of our clients. All opinions expressed are our very own.

Outfit Retouching

The concepts of outfit retouching are largely exactly the same whether or not you’re shooting flat, on the hanger or mannequin, or on-model. Your greatest concerns are cleanup and shape.

Regardless of how enough time a stylist assumes prep, samples aren’t likely to be perfect.

When you are shooting samples, well, your photos aren’t likely to be perfect away from the camera.

Your stylist might be able to fix some problems through product photoshoot preparation, pinning, and clever plans, but where do you turn once the fabric is simply too sheer, the colour is off, a treadmill leg is more than another?

Retouching can solve issues that can’t be handled within the studio (in addition to simplifying many who can).

Let’s check out some common retouching processes, damaged lower by level. We’ll also discuss two techniques that fall outdoors of fundamental level categorization:

  1. symmetry
  2. ghost mannequins

Light Retouching: The Repair It Process

Light retouching concentrates on cleanup, meaning removal and substitute of clearly undesirable details. Within this scenario, you will find couple of aesthetic decisions to make and you’re basically performing repairs.

Pre and post of jean legs retouched to erase creases brought on by styling to strike mannequin ankle.

You need to more often than not remove proof of styling, put on, and construction problems. Which means removing dust, pins, untidy stitching, and loose threads. Additionally, it means removing heavy creases like packaging creases, or creases from styling (like if your trouser leg continues to be shortened with a stylist having a mid-leg fold).

Light retouching also involves recreating areas after removing small props, like wardrobe hangers, wire hands, or mannequin cutaway necks.

When you should use light retouching

For those who have a modest budget, you ought to be performing this degree of retouching. Showing someone a worn lower sample with pins sticking from the shoulders isn’t precisely representing your products.

Medium Retouching: The Reduced Hanging Fruit Process

Medium level retouching also concentrates on cleanup, but begins to transfer to shape smoothing too.

You’re doing all you did in the light level, whilst generating subjective/aesthetic decisions to proactively enhance your image.

Pre and post of retouching to get rid of crease brought on by misfit note armpit and shoulder area.

For instance, you’re still removing packaging creases, however you’re also removing creases and folds brought on by misfit or styling challenges. Like, if your product fits a mannequin too tightly and creases are uneven on opposing sides from the body, you are able to reduce creases through retouching.

You’re also concentrating on outer shape.

Shape is among the most significant areas of apparel product images, because it’s an exhibition of fit. Using retouching to smooth the perimeters of the outfit, eliminating small bumps from your imperfect fit, is a superb method to enhance the presentation of the product.

When you should use medium retouching

We advise this degree of retouching more often than not. You receive all of the cleanup of sunshine retouching together with enhancements which are highly relevant to just about all product images. For those who have special challenges that aren’t addressed only at that level, you are able to in the ante to heavy retouching.

Heavy Retouching: The Look Detailing Process

Heavy retouching focuses in on details like shadowing, imprints, and consistency.

Again, you’re doing all you did in the medium level while adding additional retouching.

Using silhouettes for retouching can make very consistent shape.

Observe that a heavily retouched image still isn’t one you appear at and say, “Wow, that appears plastic!” It is not heavy retouching, that’s bad retouching.

At no reason should anybody ever take a look at your product images and think it’s fake. That immediately kills your credibility using the viewer, with no trust there isn’t any purchase.

To describe heavy retouching, let’s consider it when it comes to creases, always among the greatest issues addressed by retouching.

In the heavy retouch level, you aren’t just removing apparent creases you’re also reducing hard shadows, contrast, and highlights brought on by creases. It’s a far more subtle approach that may improve images with difficult fabrics, like laminated jackets.

Sometimes undesirable imprints can be displayed and make confusion about what’s a part of a outfit and what’s brought on by outdoors factors. For instance, sheer fabric can display visible outlines of mannequins, undergarments, nipples, and pockets. Retouching can eliminate individuals distractions.

Retouching may also ensure consistent shape is offered to edge lines like sleeve cuffs, trouser cuffs, waistbands, and hemlines.

By consistent shape, I am talking about something similar to always curving in, curving out, or remaining straight.

Consistency is agreeable towards the eye and shows an focus on detail that builds credibility with customers.

Symmetry

Many human standards of beauty derive from symmetry for instance, many studies have proven more symmetrical faces are thought more beautiful.

How come that matter? Since it alludes to some mental preference for symmetry from your customers (and sure, even, on your part!).

Pre and post of retouching to make sure a symmetrical shape in product images.

When symmetrical apparel, like the majority of jackets, dresses, tops, and pants, is photographed asymmetrically it appears sloppy.

It sometimes results in a pronounced lean, or makes the caliber of construction look poor. This is particularly apparent in product images shot on mannequin or on wardrobe hangers, where there isn’t any implied human movement to create irregularities appear natural.

Symmetry does apply in retouching by setting guidelines and applying them across your products category.

For instance, for outerwear just like a jacket we’ll:

  • Set a vertical axis
  • Match the peak of major points like shoulders, armpits, sleeves, hems
  • Match the width of sleeves
  • Match the space between sleeves and torso

Making certain symmetry through retouching is among the most advantageous steps you can take to produce a consistent, attractive presentation, so we recommend it whatever the degree of retouching.

Invisible / Ghost Mannequin

We’ve covered the invisible mannequin effect, also known as the ghost mannequin, formerly, but it’s worth mentioning again.

Briefly, the invisible mannequin is really a publish-production technique that mixes several photos to produce a single mannequin-free image. Her benefit of demonstrating on-figure shape and showing a lot of product than otherwise possible while minimizing distractions.

The invisible mannequin is a great choice for retailers who require on-figure imagery but don’t want mannequins within their images or to utilize a increase budget on models.

Talking about models&#8230

Model Skin Retouching &amp Popping

I’ve discovered that should you begin a conversation about retouching (“You know, Photoshop”) with someone outdoors from the photography industry, 9 occasions from 10 they jump right to body image, advertising, and also the dangerous results of impractical expectations for ladies.

We’re not discussing physique here.

It’s a legitimate discussion, and something we’ve covered thorough in elsewhere, but this information is about skin retouching.

We’re not touching excess fat or bone structure.

Before we dive into different appearance surrounding moles, complexion, and eye bags, let’s briefly discuss a sometimes overlooked facet of handling model images: popping.

Popping: Face or Faceless?

For those who have model product images which are tops or full, you might want to consider eliminating some headaches through the simple expedient of popping them out.

A conventional crop for model images is towards the top of the mind. In the end, an attractive face helps sell product.

Popping a part of a model’s face affects usage legal rights, casting, product focus, and retouching.

However, popping consistently in a different axis, like underneath the eyes, underneath the nose, or underneath the mouth features its own advantages.

1.Usage legal rights

Many models and agencies are available to granting legal rights to faceless images for extended terms than images featuring the face area.

It’s really quite simple: a picture in which the model can’t be identified isn’t as valuable being an image where they are able to.

Please be aware that image usage legal rights could be complex. If it is in a roundabout way addressed inside your model release, don’t just assume you are able to crop the model’s face and employ it forever.

2. Model casting

You are able to cast a broader internet when casting models if you are centered on fit out on another need to be as worried about face. That may mean locating a better body fit minimizing rates.

3. Product focus

Eyes draw the attention. If your model’s face is around the page, individuals will inevitably be attracted to that particular face. If they’re searching in the face, they’re not searching at the product. Crop underneath the eyes and you’ll retain a larger product focus.

4. Retouching simplification

Since the face is uncovered not to mention attracts close scrutiny, a disproportionate quantity of retouching time is allocated to it when compared with other areas from the model. Should you crop out the majority of the face, you do not suffer from flyaway hairs, eye bags, or just as much acne, freckles, and general skin blemishes.

No matter where you decide to crop your model product images, you ought to be consistent. Additionally, you will need to determine what type of retouching you need to use throughout the model’s skin.

Skin Retouching: Know Thyself

Skin retouching is all about understanding your brand’s aesthetic and remaining in keeping with it. It’s less about “how much” you need to retouch, and much more about creating sure the retouching you perform reinforces your brand.

To compare, let’s take a look at two variations of skin retouching:

  1. Natural
  2. Classic

They might require an identical degree of effort and therefore can cost you comparable in the event you employ a professional retoucher or service.

Natural Skin Retouching &#8211 Here Today or Here Forever?

Natural retouching leaves most moles and freckles because they’re a lasting feature of the model’s skin.

If you are an outside apparel brand that takes pride in searching great whilst getting lower and dirty, you do not would like your model’s face to appear like it’s inside a cosmetics’ ad.

The guiding principle for natural retouching is the fact that less is much more.

You’re retouching to get rid of distractions, however if you simply get carried away, you’ll really produce a distraction by becoming clearly inauthentic. Natural retouching ought to be subtle.

Do’s and Dont’s

Take a look at these do’s and don’ts of skin retouching.

The 2 major areas of skin retouching address:

  1. Complexion and texture
  2. Marks and blemishes

Note model’s thighs. Tone from the face continues to be taken and the remainder of skin retouched to complement.

A highly effective method of complexion would be to simply even it over the human body. Nobody tans evenly, so when one is standing all day long under vibrant lights, circulation will end up poor and extremities redden (particularly hands).

Selecting a neutral area, such as the face, after which modifying tone elsewhere to complement that reference can create a far more attractive photo.

When i state “blemishes,” I am talking about acne, moles, bruises, scratches, birthmarks, freckles, along with other marks onto the skin. Natural retouching concentrates on reduction instead of removal, usually carrying out a temporary versus permanent rule:

Could it be here today, or here forever?

Answering that question informs you how to handle a blemish, if you are following natural retouching concepts.

Acne and bruises are temporary. If you are removing them, you aren’t essentially altering your model’s skin. They often do not have individuals marks.

However, a scar or birthmark is really a permanent area of the model. Departing blemishes like this, unless of course they’re so prominent they can be distracting, stays in keeping with your model’s character.

Run that rule over your model’s skin and just what appeared vague and subjective turns into a much easier standard.

  • Goosebumps? Temporary, gone.
  • Freckles? Permanent, have them.

Classic Skin Retouching &#8211 Remove Blemishes, Soften and Smooth Skin

Classic retouching removes most moles, freckles, along with other blemishes.

Maybe you have viewed a film on the completely new High definition tv coupled with that “too real” feeling? In which the picture is really sharp and smooth it really looks worse, such as the latest Hollywood effects blockbuster is really a soap opera?

Classic retouching will help you avoid an identical feeling inside your product photography.

Incredibly hd cameras and effective lights can produce a photo that counters an audience’s expectation of the items an item image ought to be.

Classic retouching doesn’t usually make use of balancing complexion unless of course you will find notable variations. Rather, all skin is softened and smoothed to produce the aspirationally perfect skin expected of the cover model.

Most blemishes are removed in classic retouching, like freckles and prominent moles, but not every one of them. It’s best to leave less noticeable moles or even the periodic freckle to help keep a sense of familiarity.

Again, you won’t ever wish to go to date that the image feels fake.

Ways To Get Your Images Retouched

Now you know very well what retouching can perform, required is how you can get the images retouched cost-effectively.

You will find essentially two options:

  1. in-house
  2. outsourced

In-house means doing the work yourself, hiring full-time retouchers, or hiring freelancers. The 3 choices are time intensive, costly, out on another scale well (periodic shoots cause frequent bottlenecks). They are doing, however, usually provide you with tight control and good communication.

Traditional outsourcing offers affordable prices and much more scale, but at the chance of sporadic quality and poor communication. Should you finish track of the incorrect outsourcing solution, it’ll drain you of your time and sources without really enhancing your quality.

Outsourced Options

Pixelz is really a professional retouching solution that provides the control and communication of in-house editing via a full-grown web platform and professional support.

An agenda like Pixelz PRO Store offers product-specific retouching options, next-morning turnaround occasions, and costs beginning at under $ 1 per image. You can test Pixelz by helping cover their 10 free retouched images of your liking.

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Ecommerce Design &Ecommerce Marketing &photography &product photography David Venne 22 Jul 2017 Comments Off on Product Photo Retouching Strategies to Grow Sales (+ Reinforce Brand Value)

The Entire Ecommerce Product Photography Help guide to Beginning Up, Selling Many Reinforcing Your Brand

Ecommerce Product Photography Guide

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping:

Whether they’re searching for any new sofa or even the perfect set of earrings, individuals who search and shop on their own smartphones at least one time per week state that product images would be the shopping feature they use most.

Jonathan Alferness, V . P ., Product Management, Google Shopping Inside AdWords, May 2016

When you are shopping on the web, product images would be the nearest you will get for an in-store experience zooming in and searching at alternate angles may be the digital substitute for holding it with you or giving it a go on.

Photos are how shoppers judge fit, quality, and overall desirability of the product — as well as your brand. The concern you place to your imagery reflects the concern you place to your business as well as your credibility like a seller.

At Pixelz, we’ve edited greater than 15 million images in excess of 10,000 retailers, brands, and photo studios all over the world. When controling everybody from multi-brand fashion groups, startup marketplaces, mobile phone applications, and big brands like Express and Arc’teryx, to DIY entrepreneurs launching companies at home, we’ve found that the greatest barrier to top quality product images isn’t budget — it’s understanding.

The greatest barrier to top quality product images isn’t budget — it’s understanding.

Many budding entrepreneurs are afraid of the technical facets of product photography and cautious about the hefty cost tags they seen tossed around: $5k/day for any model, $10k lenses, $1500 studio rentals, etc.

Never be.

Inside a world where an average joe has already been travelling having a 12-Megapixel camera within their pocket, where probably the most effective image editing software ever produced is just $10 per month, product photography does not have to interrupt your bank.

We’re penning this guide with BigCommerce to demystify product photography and publish-production for everybody. Top quality images are in your achieve, with a little bit of studying and planning.

Within this guide we’ll cover topics like:

  1. Building your personal ecommerce photo studio
  2. Using your smartphone for product photography
  3. What sort of lights to make use of (when and why)
  4. How you can add shadows to product images for any more professional look
  5. How you can photograph reflective products
  6. How you can create ghost mannequin images
  7. Options to white-colored backgrounds (so when for their services)
  8. The significance of retouching –– and a few guidelines you should know (otherwise Twitter might take your brand lower!)

Through the finish, you’ll anticipate to with confidence go forth and provide your product or service the look quality they (and also you) deserve.

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Ecommerce Design &How To Sell Online &photography &product photography admin 18 May 2017 Comments Off on The Entire Ecommerce Product Photography Help guide to Beginning Up, Selling Many Reinforcing Your Brand

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