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How to Sell Jewelry Online: The Detailed Guide

Are you looking for a really good reason to sell jewelry online?

How about the fact that 29 million people purchase jewelry on a daily basis?

Don’t you want a piece of that pie?

If you’re here to learn how to sell jewelry online, you’ve come to the right place.

Well, like all online business it’s not all that simple. However, the jewelry business does have some appetizing advantages, and it all starts with the insane markups.

Jewelry has been known to yield profit margins of around 25 to 75%, much of which has to do with the perceived value of the jewelry.

And this is one of the main reasons jewelry is such a great niche to get into. It’s not like the electronics segment where everyone knows exactly, what a certain model of laptop should be selling for. A consumer has no way to determine the exact price tag on a necklace (besides estimating what a stone is worth).

So, most of the time it has to do with whether or not the customer thinks it’s pretty or not. And that opens up all sorts of opportunities for the vendor.

Now, I’m going to explain the benefits of selling jewelry online, and also walk you through the exact process of finding suppliers, thinking about dropshipping, building a store, and marketing that store.

Why Should You Buy and Sell Jewelry Online?

how to sell jewelry online

I already talked about how people buy tons of jewelry on a daily basis. I also delved into how profit margins are really up to the company making the sales.

But what are some other advantages of selling jewelry online?

  1. Jewelry is small and easy to ship. Not only that, but there’s a small chance that anything breaks when you ship it out.
  2. Jewelry is insanely diverse, allowing for a wide selection of options in your online store. For instance, there are hundreds of options like gold, gemstones, and shells, along with types of necklaces, anklets, and rings. You can choose to focus on one of these categories or create a large store with everything.
  3. Customization is an option. Sellers can create their own custom jewelry and make even more money by taking requests from customers.
  4. You have plenty of sourcing options available.

Finally, people like to buy and sell jewelry online. It’s a thriving marketplace of people sharing their past heirlooms and hoping to find their next favorite gem.

Jewelry is a hobby similar to biking, where the passion behind the jewelry fuels the industry.

Now that we’ve outlined the reasons to dive in, keep reading to learn about how to sell jewelry online.

 

Step 1: Finding Suppliers/Dropshippers for Your Jewelry Store

The first order of business is to figure out where you’re going to source the jewelry from. Take a look at your niche (like gemstone necklaces or fine earrings) and take that into consideration when looking for your suppliers.

You have two options to consider for your sourcing process: Wholesale or dropshipping.

Buying wholesale means that you’ll purchase larger quantities of the jewelry and store them at a location of your choosing. This is the traditional way of conducting business, and it comes with its pros and cons:

Pros

  • You maintain more control over quality since you can touch and examine the jewelry.
  • You can ship faster and package the jewelry how you want.
  • Since jewelry is so small, this approach often results in minimal storage costs (Like if you stored the inventory in your garage or basement).

Cons

  • Buying wholesale is often more expensive because of storage, shipping, and packaging.
  • You’re stuck buying large amounts of inventory. Therefore, you might be stuck with unsold merchandise.
  • More work is required on your end. Think about shipping and packaging.

On the other hand, you could go with dropshipping, which means that you partner with a dropshipping supplier who handles all aspects of packaging, storing, and shipping your jewelry. Your main responsibility is to manage your website, market, and handle customer support.

Pros

  • Dropshipping is typically far less expensive in the long run.
  • Most of the tedious shipping and packaging work is done by the supplier.
  • You don’t have to worry about filling up your garage or seeking out expensive warehouse space.

Cons

  • You lose control over the shipping process. It may take a long time for your customers to receive items.
  • You don’t get to vet the products before they get sent out.
  • Customer service gets tricky since you’re not the one accepting returns or shipping out the products.

When you shop wholesale you open up all sorts of opportunities for finding suppliers. In fact, most jewelry producers will at least entertain the idea of providing you with a wholesale discount. For instance, Azeera, the custom jewelry company, has partnered with online stores to provide beautiful jewelry at wholesale prices.

You can also reach out to local manufacturers since you can adjust the margins to make up for higher costs and take control of shipping times by using closer manufacturers.

Since most of you will have different niches, it’s best to search for wholesale jewelry online and see what comes up. For instance, a quick search brings up Fashion Bella and Rose Wholesale, both of which have wide selections and interesting categories.

You can also contact a supplier on AliExpress or Alibaba. This typically means you’ll partner with a Chinese supplier, but there are plenty of reputable options to choose from.

Keep in mind that Alibaba is suited for wholesale and AliExpress is better for dropshipping.

And that brings us to dropshipping. Your choices are more limited, but our recommendation is to start with AliExpress. You can then pair this with an app like Oberlo to seamlessly integrate dropshipped products into your Shopify store.

Otherwise, you can also call up local jewelry suppliers and ask if they provide dropshipping services.

Step 2: Vetting Your Jewelry Suppliers

Regardless of whether or not you go with dropshipping or wholesale purchasing, the vetting process is pretty much the same.

However, vetting jewelry suppliers is a little different from other industries.

For instance, AliExpress jewelry suppliers could be great, or they could be terrible. You want to figure out a few things:

  • Is the quality of jewelry up to your standards? After all, a picture online isn’t the best way to evaluate quality.
  • Are you going to have a point person to check in with? This is how you’re going to maintain control of the process and make sure you can go to someone for late deliveries, product problems, etc.
  • Is the company reputable, compliant, and financially healthy?

When it comes to financial health and compliance, this requires research. You can typically find information on supplier websites, press releases, or by asking other people who have worked with the companies.

Finding a point person ties into that first conversation you have on the phone. Make sure you consistently ask who your point person is going to be.

Trust me on this one: it will turn that first conversation into a fruitful conversion.

Understanding the quality of your products can only be done by asking for samples. If a supplier doesn’t offer samples, look elsewhere.

After all, there are literally plenty more fish in the sea. Yep, I’m talking about oysters and pearls.

Counterfeiting also ties into the quality:

Brand-name jewelry like Tiffany Co. and Gucci have their fair share of counterfeiters. It can be fun to visit China on vacation and haggle for some counterfeit Bvlgari earrings, but your customers won’t appreciate it if they pay top dollar for counterfeit jewelry, only to discover it’s not the real deal.

The conclusion is that selling discounted counterfeit jewelry is not a good idea since you’ll probably be caught and shut down.

Step 3: Building a Reputable Online Store to Buy and Sell Jewelry

Jewelry stores look similar to other online stores except there’s usually less clutter blocking the user from the product pages.

People want to see the jewelry right away, and the pricing and descriptions as well.

That’s why places like Shopify and Bigcommerce have specific templates designed just for jewelry stores.

And that also explains their huge success.

After selecting a theme designated for the jewelry world, you want to ensure that you have a mobile responsive store, along with marketing tools and a wonderful product management area.

If you’re dropshipping, consider going with the Oberlo + Shopify + AliExpress combination. It’s the fastest route to building a jewelry store and selling products.

Finally, trust seals from PayPal, Shopify, and the BBB are nice, but when you partner with a well-known jewelry supplier (like Tiffany and Co.) it’s essential that you show your customers that you’re an authorized dealer.

Step 4: Promote Your Jewelry Brand

Creatively marketing your jewelry brand takes a deep understanding of how jewelry sells.

It’s similar to the clothing industry where people like to see the items out and about being worn.

That’s where social media rides to the rescue.

Here are some other marketing tips when learning how to sell jewelry online:

  • Get your jewelry on as many people as possible. This includes your friends and family, along with famous people (who are often willing to promote your jewelry on social media if the price is right).
  • Focus most of your marketing on Facebook and Instagram ad campaigns.
  • Capture beautiful photos of your jewelry, both on and off people.
  • Start an email list, and integrate this with coupons and rewards.
  • Wear your own jewelry so that people notice it and ask where you got it.
  • Tap into other channels like eBay, Amazon, and Etsy. Your website isn’t the only place to make jewelry sales.

Learn How to Sell Jewelry Online and Enter the Bling Business

Now that I’ve gone through the basics, you should have the foundation to build an online jewelry store from scratch at a fraction of the cost required to setup a real store.

Get cracking on that Aliexpress jewelry and take your jewelry store to the next level.

Feel free to ask questions in the comments section below!


 

The post How to Sell Jewelry Online: The Detailed Guide appeared first on Ecommerce Platforms.

Articles David Venne 13 Dec 2017 Comments Off on How to Sell Jewelry Online: The Detailed Guide

How to Start an Online Boutique: The Progressive Guide

An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men.

By the end of this guide, you’ll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.

Here’s a fact:

Clothing typically has steep markups, allowing you to make some mistakes along the way without destroying your profit margins.

For instance, jeans often have a 100-350% markup, leaving a significant cushion in there for you to discount products and compete with the big dogs of fashion retail.

Likewise, clothing is similar to jewelry. You can make a lot of money since much of the pricing is subjective based on the look, and you get to choose from thousands of niches within the market.

Let’s not forget- you’ll want to know the best tools and techniques to build online fashion boutiques from scratch.

Finally, I’ll share some tips for creatively promoting your boutique brand.

So, without further ado, here’s our guide on how to start an online boutique.

The Legal Essentials for Online Fashion Boutiques

Since it’s clothing, there is no necessity to obtain a special license to launch your online boutique. Therefore, you’ll just need to look into the small business laws of your state and figure out the type of licensing that’s required in the area. This comes in handy for tax purposes and for avoiding any problems that may arise in the future.

In general, you want to officially form a business in your state.

The only other thing to worry about is whether you’re going to be storing your own merchandise or not. I’ll discuss the benefits and downsides of doing so in the section below, but most businesses that hold onto large amounts of inventory will have to double check the local lease or zoning codes.

For example, they probably won’t care if you have only a few hundred pairs of clothing crammed into your basement. But, it gets messy when that number turns into thousands and you’re trying to make it work in a small apartment.

You never know when things take a turn for the worse. So, make sure that you don’t overlook these two important points.

And now, let’s get down to business.

Step 1: Locating the Right Clothing Suppliers

Since clothing comes from all sorts of suppliers, it can be difficult to figure out exactly where you’re going to locate the best items.

The first order of business is to decide on a niche.

It may sound like a good idea to take an approach similar to that of large fashion companies by selling everything from men’s clothing to jewelry, pants, shirts, and socks. But, the most successful brands start with something much smaller.

By smaller, I mean to say- concentrated niches.

For instance, you may cater to women who are interested in a high fashion look from the 1970s. These items are going to be much harder for the average consumer to find, and there’s no telling what price tags you could slap on these products.

After all, there’s no benchmark for people to compare.

Let me tell you a secret- if you’ve found a supplier that sells special products like the one mentioned above, you’re already ahead of the curve.

Invest some quality time for research and trust me, it’ll bear fruit.

Going the Wholesale (Or Storing Your Own Items) Route

This is the more traditional route to take- where you contact one or two suppliers, agree to buy a certain amount of inventory, then store that inventory in your basement, garage, storage facility, or warehouse.

step 1: how to start an online boutique

Wholesale suppliers are more common than dropshippers (covered in later sections), so you should be able to easily spot them by completing a quick Google search.

Here’s an example of a search query that’s easy to remember: “insert niche here” wholesaler. Use variations of this and you’ll have a list in no time.

You can also browse renowned websites like Alibaba and contact some of the more reputable suppliers who would be willing to send you batches of goods at cheaper rates.

Don’t Forget About the Flexibility of This Industry

Fashion customers are looking for the element of awesomeness. It doesn’t necessarily have to be new. Numerous online clothing stores have been launched by those who sell used items through eBay, after scouring through pre-used clothing stores to find some precious gems.

The reason I’ve grouped this in with the wholesale category is that it requires you to store the products in your home or warehouse. The only difference is that you can typically find the items much cheaper, but you also have to put in much more legwork.

One final thing to consider when shopping for a wholesale supplier is the sales pitch.

Most wholesalers are completely open to speaking with new businesses. In addition to that, some solid relationships are built this way. Therefore, focus on both local and international wholesalers to understand the differences in pricing and shipping costs.

Before we go to step 2, take a look at the pros and cons of working with wholesale distributors.

Benefits of Wholesale

  • Clothing is often easy to store and can be packaged in a way that it doesn’t take up too much space.
  • You have the opportunity to control shipping and the packaging that the clothing goes into. This is crucial for branding purposes.
  • You have more control over the quality of your products since you can look at the items before sending them out.

Downsides of Wholesale

  • You have to put in more effort for shipping and packaging.
  • Although you save money by buying in bulk, it appears to be costly in the short term since you have to purchase many items.
  • Wholesale has lots of overhead because of storage, shipping, and packaging.

Step 2: Consider Dropshipping for Your Fashion Boutique

Dropshipping is slightly more difficult to setup for your online boutique.

This is mainly because of the fact that not all clothing suppliers dropship. However, AliExpress (retail platform owned by Alibaba) is a great place to start since you can search based on the type of clothing and for suppliers with good ratings.

If you’re not fond of Chinese suppliers, you can look for local suppliers online and call them to see if they provide dropshipping services. This isn’t a strange question, so don’t feel bad asking it right off the bat.

Likewise, here are a few things you should know about dropshipping.

Benefits of Dropshipping

  • There’s no need to pay for or worry about storage.
  • Things like shipping and packaging are all taken care of.
  • You often end up spending far less money when starting out.

Downsides of Dropshipping

  • You might have problems with customer service since the packages aren’t being sent back to you and you have less control over the entire process.
  • Products cannot be individually inspected before sending out.
  • It may take a very long time for your customers to receive their products.

Step 3: Vetting Your Suppliers

Can we agree on the fact that it doesn’t matter whether you choose wholesale or drop shipping? Because both of these methods have their fair share of ups and downs.

More importantly, you’ll want to vet suppliers to see if it’s going to be a worthwhile partnership before committing to them.

Check out AliExpress or Alibaba and you can typically locate contact information on the supplier’s main page. Sometimes it’s not there, but you always have the opportunity to communicate through the site itself.

Ideally, you want to get someone on the phone so you can ask questions, learn more about the supplier and make notes in the process.

The same goes for when you’re chatting with a local supplier. I recommend going through some of the following concerns to make sure your online boutique has found its perfect supplier:

  • Is the quality of the clothing up to your boutique’s standards? If so, will the suppliers send some samples for you to test out?
  • Are you going to have a point person to speak with every week or month? This is essential for managing a long-lasting relationship. Otherwise, you’ll have trouble finding someone to speak with when something goes wrong with shipping or the products.
  • Does the supplier have a history of success? Is it compliant, financially healthy, and reputable in the industry?

Some of these questions can be answered by completing some online research, but most of the time you can go through the steps while on the phone with your point person.

Step 4: Designing the Best Online Boutique Store

WooCommerce, Bigcommerce, Shopify, Volusion, and many other e-commerce platforms make templates just for online boutiques.

Since it’s a popular industry, all you have to do is go to the clothing or fashion category and choose the template that suits your brand.

Yep, it’s as simple as that.

If you’re just getting started, we recommend using Shopify, along with the Oberlo app and AliExpress.

This way, you can use a Shopify boutique template, then automatically pull product information from AliExpress using Oberlo. This includes product images, descriptions, pricing, and more.

It’s configured for dropshipping, but it makes the most sense for saving money and getting your site running fast.

Step 5: How to Start An Online Boutique and Begin Mass Marketing

Marketing your online boutique is a little easier than doing so in other industries since social media users generally love seeing fashion products on the most popular platforms like Facebook and Instagram.

Therefore, here are some tips that I’d like to share for success in your marketing endeavors:

  • Create Instagram and Facebook accounts and share pictures of models (or regular people) wearing your merchandise.
  • Temporarily pause ads when your social media posts perform well.
  • Capture visually attractive photos of your clothing, both on and off models.
  • Think about channels like eBay, Amazon, and Etsy.
  • Launch an email list to send out coupons and rewards.
  • Try reaching out to influencers like bloggers and famous people who might be willing to wear your clothing.

Are You Ready To Kickstart Your Online Business?

Learning how to start an online boutique efficiently relies on your research of suppliers and the aforementioned factors. The primary goal is to maintain optimal costs as you’re getting started so that you can comfortably set foot in the industry.

All you have to do is work hard and strive for greatness and you’ll be the next Jack Ma.


If you have any questions on how to start a boutique, let us know in the comments below.

The post How to Start an Online Boutique: The Progressive Guide appeared first on Ecommerce Platforms.

Articles admin 09 Dec 2017 Comments Off on How to Start an Online Boutique: The Progressive Guide

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Have you encountered a chance to move into the world of omnichannel selling?

Chances are you have.

Even if it doesn’t seem like it.

A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we’ve seen, with Amazon’s attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.

When you own an online or retail store, the question isn’t if you’re going to implement omni channel strategies.

The question is when.

Yes:

It sounds intimidating at first, but that’s the way the retail world is going, with examples like Bonobos fitting clothing in a retail store, then sending shirts and pants in the mail.

The good news is that although omnichannel marketing may seem frightening for a smaller business, the dividends pay off once you get the ball rolling- with businesses that adopt omnichannel strategies seeing 91% higher customer retention rates.

Therefore, all businesses can benefit from going omnichannel, and that’s why we want to outline several omnichannel strategies used by well-known brands.

This way, you can implement a plan and take your own approach with some guidance along the way.

1. Allow for Flexible Purchases – Zumiez

omni channel strategies

Let’s face it:

Customers are finicky with the way they want to buy products. One person will tell you that they won’t buy a piece of clothing until they try it on first, while their identical twin doesn’t mind the idea of ordering online, trying something on, and sending it back if it doesn’t fit.

Some folks would rather pick up or return an item to a store, while others can’t imagine stepping foot into a physical location after the rise of ecommerce.

Clothing retailer Zumiez realized that not all of its customers are the same, so it implemented an experience on the website to offer multiple purchasing options.

For instance, a user could place an item in their bag and choose to either pick it up in-store or have it shipped to their home. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another.

How to Adopt This OmniChannel Strategy for Your Own Business

It depends on the ecommerce platform being used, but a wide variety of store pickup features can be found on some platforms.

That said:

You can also install plugins like the WooCommerce Local Pickup Plus extension, which offers pickup for any product at any location.

As for Shopify, the Store Pickup +Delivery app is a viable solution.

2. Deliver Omni Channel Experience With an Interactive Rewards Program Through an App – Starbucks

A rewards program is a part of the omnichannel experience, considering a customer is only going to use the rewards program if they can easily check the balance, pay from the app, and use it on all channels.

Starbucks knows this all too well, as the rewards experience is seamlessly integrated into every single channel it has. The Starbucks rewards app allows users a chance to check and reload their balances on their phone.

All of this information is updated into the Starbucks system, so if a person added their balance two minutes before going to a Starbucks, they would still be able to use it.

Earned rewards are added immediately to the app, and the customer can pay with a physical rewards card or with the app.

Nifty, huh?

How to Adopt This Omni-Channel Strategy for Your Own Business

Each rewards plugin has varied functionality, but the most reputable ones do a good job of updating in real-time and allowing customers to spend their rewards on all channels.

For WooCommerce, we like the WooCommerce Points and Rewards extension or the SUMO Rewards Points. The Smile.io app works nicely for Shopify.

3. Let Customers Pick Up Where They Left Off – Crate & Barrel

As an ecommerce professional, you must assume that customers are going to start shopping on one device (like a computer) and continue that shopping elsewhere (like on a phone).

Because of this, it makes sense to follow the lead of Crate & Barrel by saving the shopping cart information into the customer profile.

This also applies to the Crate and Barrel gift registry, where the mobile device version of the registry gets updated in real time and the recipient of the gifts can manage their registry from any device without any problems.

How to Adopt This Omni-Channel Strategy for Your Own Business

Sometimes a perfectly seamless experience like Crate & Barrel’s takes some sort of custom coding with an app. However, many ecommerce platforms have this functionality built-in with the help of responsive websites- as long as the customer logs into their account on the new device.

4. Combining Personalized Expertise With Online Shopping – Bonobos’ Omni Channel Marketing Strategy

It seems strange that Bonobos is now owned by Walmart, but the overall focus on the omnichannel experience still remains.

In 2012, Bonobos partnered with Nordstrom, exchanging its knowledge on branding and email marketing for stores to sell its clothing.

However, the Bonobos stores didn’t have the same strategy you would find at most men’s fashion boutiques. Bonobos created what it calls “guideshops,” where the customers come into the stores and try items on, touch them, and compare.

But none of the clothing is brought home by the customer. Instead, people choose what they want to buy and make the purchase online. Then, the package is sent to their door.

This cuts down on inventory and operations costs without sacrificing that personal expertise and the valued ability for customers to touch the products before buying.

How to Adopt This Omni-Channel Strategy for Your Own Business

Not many other retailers have perfected this omnichannel strategy put forth by Bonobos.

However, it’s entirely possible for physical retailers to expand into the online arena by utilizing current physical shops. The same goes for online stores, especially since you don’t have to open a huge retail store with overwhelming amounts of inventory.

5. Another Omni Channel Strategy: Give Technology To the Physical Workforce – REI

REI is one of those rare brands that has seen major success both online and in its stores. One of the reasons is because of the friendly experience you get while walking into an REI store, but it also has to do with the fact that the company has done a great job of merging the online experience with the physical one.

Over 75% of REI shoppers take a look at the REI website before coming into a store. This shows that customers value the ability to sift through pricing and details before touching the products.

REI wants its associates to have the advantage of the internet on them at all times. Therefore, the company equipped all sales associates with mobile devices, while also giving out free WiFi to customers who want to complete their own research while in the store.

Why is this so important? Because although the associates are trained to help out, they’re no match for the amount of information on the REI website.

How to Adopt This Omni-Channel Strategy for Your Own Business

This one only applies to businesses with retail stores, but it’s a simple one to put into action.

Make sure your online store is easy to navigate and train your associates in quickly navigating through the site to find the best answers to customer questions. After that, invest in some devices for your associates.

6. Set a Different Starting Point- Value City Furniture

Consider this:

Wouldn’t it be nice if you could choose to either start your shopping at home (on the computer) or in the store?

That’s exactly what Value City Furniture does with its Easy Pass.

What’s great about the Easy Pass is that it makes perfect sense for a furniture retailer.

Why?

Because the inventory is not cheap, customers want to do their research. They’re not going to make an impulse buy.

Therefore, a customer can choose to either start shopping online or in-store. If they go the online route, a wishlist is formed which can be pulled up by a sales rep at the store. All that’s needed is an email address for the rep to show it on their own screen.

How to Adopt This Omni-Channel Strategy for Your Own Business

Again, this strategy is best suited for store owners with physical outlets.

And the exact functionality will most likely need custom development, but a good place to start is with a wishlist like Wishlist Plus. That way, a customer can make a wishlist online, then share it with an associate at the store.

What’s your Next Omni Channel Strategy?

As we mentioned before, it’s not a question of if you’re going to pursue an omnichannel experience, but rather when.

Therefore, it’s important to start with a strategy that fits your current brand.

Do you have retail stores? If so, why not try giving your associates iPads or cutting down on inventory and acting as more of a showroom?

Are you only running an online store? Then consider ways to allow for flexible purchases or even opening up a small retail store for people to see the products.

If you have any questions about these omnichannel strategies, let us know in the comments section below.

The post 6 Awesome Omni Channel Strategies That You Can Use For Your Store appeared first on Ecommerce Platforms.

Articles Alex Medviediev 04 Dec 2017 Comments Off on 6 Awesome Omni Channel Strategies That You Can Use For Your Store

How to Find the Best Niche Products to Sell On Your Store

When it comes to finding niche products to sell online, randomness kills all.

Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.

But here’s what:

This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that’s either too far ahead of its time (so it doesn’t have a market yet) or a product that’s in an overly-saturated market.

Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.

That’s why you should focus on a more methodical approach to finding niche ideas for online business.

This way, you’re not randomly selecting and choosing products. Also, the next time you search for niche products you’ll have a process to lean on.

The Golden Rule: Stop Thinking About Your Experiences and Go Straight to the Data

It’s human nature to sit down and brainstorm like this:

“What problems have I had in my life that haven’t been solved by a product?”

“Which products do I see all my friends and family buying? They must be popular!” 

These thoughts deliver faulty results. Your personal life problems don’t necessarily reflect those of others. Also, “my friends and family,” is not even close to a good enough sample size.

Creative people are given the advice to write, draw, paint, film, or design whatever makes them excited, but that thinking isn’t going to sell you more products online.

That’s why your personal biases and experiences should be removed from the equation as frequently as possible.

Why?

Because you have access to hard data from places like eBay, Amazon, Google, and other shopping engines. This data delivers nothing but the truth, with details on how actual products sell to actual customers.

Therefore, for your own sanity and business success, cut past the brainstorming process that uses your own life experiences. The best route is with data.

Bonus Tip: Once you skip speculation and go straight to the data, it’s important to focus on one particular niche with your online store. This way, Google considers the store to be a topical authority, and you have more interlinking opportunities with your own blogs and other blogs.

Step 1: Tap into Amazon Sales Data to Find the Best Selling Online Products

When you’re shopping on Amazon you might not immediately realize that sales data is published all over the website.

Seeing as how Amazon is the top eCommerce website in the United States (and many other countries,) it makes sense to use it as a testing ground.

The good news is that every single product on Amazon is assigned a best sellers ranking. So, if a niche product is listed in the Action Figures category, Amazon ranks its sales in that particular category.

Since most niche products are listed under multiple categories, you might see numerous rankings across these categories.

For instance, I looked up a product called Fisher-Price Disney Mickey & the Roadster Racers, Roadster Racers Garage Playset.

The most revealing metric is that of the primary category. In this situation, it’s the Toys and Games category. This niche product is ranked as #711 at the time.

But you’ll also notice that it jumps to #19 for the subcategory Action Figures and #352 for Pre-Kindergarten Toys.

This rankings system provides a scale for comparing popular products with other items on Amazon. Since Amazon has a huge customer base and tons of sales each day, the sample size is more than big enough for you to trust the results. In addition, you don’t have to pay any money or go digging too deep to locate these rankings.

My Conclusion for This Niche Product: Choosing a toys and games niche for your online store is far too broad, but the Action Figures category looks promising. if you already have an action figures website, it’s not a bad idea to stick with niche products under #100.

As for using the Amazon rankings system as your main product search tool, you might find it somewhat tedious to click through so many products. In fact, there’s nothing that compares or organizes your results unless you plan on pulling information and inserting it into Excel.

That’s why I recommend searching Amazon using a tool like Jungle Scout.

Along with several other features, Jungle Scout has a Niche Hunter option:

With the Niche Hunter, you’ll have access to far more information than just a bunch of rankings.

For instance, I could filter categories and search for niche products in those categories with average units sold between 500 and 1000 over a certain amount of time. This delivers the most promising results, and you can also search for things like quality score, competition, and average price.

Step 2: Find Niche Products with Google

Google is becoming more and more popular for shopping, and most of this has to do with the increasing focus Google puts on Google Shopping results.

Some people would rather go straight to Amazon, or whatever other stores they shop at, but Google has the advantage of aggregating results from different sites and showing multiple price comparisons.

As you may have already assumed, Google Shopping has enough users to make the data worthwhile.

Another reason we like researching products through Google is that it reveals how difficult it will be to end up high in the search results.

The Process

Your best bet for finding the best selling online products through Google is to utilize the Google Keyword Planner.

The trick with this tool is to type in and analyze some of the exact keywords that customers might be typing in themselves. This is an excellent process to follow after you’ve decided on a few potential niches from the previous Amazon search.

The only problem with going through the Google Keyword Planner is that it’s tough to understand the results.

First of all, it’s important to only look at the keywords that focus on products.

For example, the keyword “female travel tips” doesn’t make sense for finding niche products, since the people searching are most likely looking for information, such as a blog posts.

A better keyword would be something like “anti-theft travel purse,” since this is going to lead people to a product or category page.

Leave the default settings and click on the Get Ideas button. This reveals an onslaught of information that can be both confusing and eye-opening. For instance, we can see that millions of searches are being completed for the anti-theft purse, and some more specific keywords receive some impressive numbers as well. The competition is high, however, so this means that lots of advertisers are bidding on these keywords.

This leaves us in a sticky situation since we know that the keyword is popular, but it might be so popular that we can’t get any search engine exposure.

This dilemma brings us back to the importance of niche products. Not only do you want to focus on highly-niche markets, but niche keywords as well. One of the best ways to do this is by only targeting long tail keywords, or less popular, yet still effective keywords.

One way to do this is by using a tool like Long Tail Pro, which delivers a more useful version of the “competition” portion of Google Keyword Planner.

In short, Long Tail Pro ranks keywords based on “keyword competitiveness,” instead of how many marketers are competing for a particular keyword.

This way, you can see how well you’re going to be able to target customers with a certain keyword.

For instance, the anti-theft travel purse might not be all that strong for your business, but something like a slash proof backpack may be a keyword that’ll show some results.

 

Step 3: Use Niche Product Rules to Eliminate Bad Choices

Although I recommend using both of the methods outlined above, we also have some rules you should always follow throughout the process.

These product guidelines come in handy to eliminate some products or even full categories of niche products.

Let’s take a look:

  1. Sell niche products that list at more than $15.
  2. Don’t go much higher than $200.
  3. Stay away from seasonal products that only bring in money during a certain time of the year.
  4. Only sell items that don’t lose value as they sit on shelves. For example, electronics lose value fast.
  5. Sell products with more ambiguous pricing. Everyone knows what an electronic item should sell for, but informational items and jewelry are more subjective in pricing.
  6. Choose items that are easy to ship and not breakable.
  7. Smaller products work best for niche stores.

Are You Ready to Find Niche Products for Your Online Store?

Locating the perfect niche product involves using data and the right analysis tools. Forget about solving life problems and brainstorming from your own experiences. These methods typically make you frustrated and deliver bad results.

If you have any questions about niche products in general, let us know in the comments below.

 

Feature image by Kit8

The post How to Find the Best Niche Products to Sell On Your Store appeared first on Ecommerce Platforms.

Articles David Venne 30 Nov 2017 Comments Off on How to Find the Best Niche Products to Sell On Your Store

Helpful Information regarding how to Take Product Photos the proper way

Here is a job title you won’t ever thought you maybe have you considered beginning your ecommerce store: professional photographer.

Sure, you’d have likely to be a cpa, marketer, sales rep, designer, and a few of the a number of other roles you would need to fill, but photography is one thing most ecommerce marketers don’t consider.

But research has shown that photos possess a tremendous effect on sales, therefore it is essential that you learn to take product photos.

Regrettably, small , midsized ecommerce companies do not have a small fortune to invest on the fancy product professional photographer. Fortunately, we’ve got some product photography methods to create your photos beautiful, somewhat simple to take, and affordable.

Here is how:

Make use of the Right Cameras (It Does not Need to be Costly)

Here is a super simple listing of the primary equipment you’ll need:

  • Tripod
  • White-colored backdrop
  • Lighting
  • A Video Camera

Another such things as tape and lenses might help on the way, but fundamental essentials primary four aspects of your photo studio.

The tripod is determined by the digital camera, and also the white-colored backdrop could be everything from white-colored sheets to white-colored poster boards. We’ll also discuss lighting below.

If you are considering utilizing an iPhone, you will probably wish to download an app like VSCO Cam to create professional-searching images.

Otherwise, we advise investing in a consumer DSLR camera, because it enables for stunning pictures, and you may acquire one for less than $400, and it’ll have settings for crisper photos.

Prime The Digital Camera For Product Shots

With regards to taking photographs out of your phone, the caliber of your photo mainly depends upon just how your camera is.

Since phones get updated a great deal, we will not undergo the most popular options at this time, but I have discovered that Android phones will often have more effective cameras. That stated, you may make some killer product photos by having an iPhone.

Once you obtain the right phone, there isn’t much to complete when it comes to modifying camera settings. Like pointed out before, you might like to look for a great application for cleaner product shots (and perhaps an actual lense,) however the default camera settings are fine.

However if you simply possess a DSLR camera it is a different matter altogether. In the end, it’s naive to purchase a DSLR if you are not likely to configure it correctly.

Therefore, we recommend following these pointers:

  • Adjust your white-colored balance so the setting is at the very same Kelvin temperature as the lighting.
  • Getting the best aperture is a huge deal for product photos. Stay with an aperture of f8 or f11 so your goods are in focus. Should you stray right into a wider aperture, like f2.8 or f4.5, you are likely to observe that some products don’t look as crisp.
  • Avoid a large position lens. It’ll only cause your products images to predict focus.

Be sure to Perfect Your Lighting

Many photographers will reason that the key to a photograph shoot, specifically for product shots, may be the lighting. You may make a junky camera look respectable with the proper lighting and backdrop.

Here’s our step-by-step process for establishing an inexpensive (under $100,) and delightful lighting configurations:

  1. The correct backdrop should really become more of the box than the usual onesided setup. Therefore, purchase a light tent or help make your own with the aid of sheets or white-colored poster board. You are able to tape the poster board onto a obvious storage box on its side.
  2. Make your lights with mounts and colored 5000K bulbs from the home improvement store. You normally just have two mounted towards the top of your box so they point inwards from each side, right and left. The primary rule would be to make certain both lights are identical power.
  3. You can include additional lights if you’d like, however the minimum is 2 in the right and left.
  4. Think about the colors inside your product. You are searching for contrast here, if you possess a white-colored item, make use of a more dark backdrop. It is best to Google for the similar item to determine what professionals do using their stock photos.
  5. When the item is supposed to maintain action (or worn) you may want to create a bigger lighting position for one. It is also smart to possess a studio photo as well as an outdoors photo for that people to see what it appears as though in various environments.

Help Make Your Photos Accurate and Plentiful

You are not attempting to trick your clients. This is a recipe for a lot of returns.

Therefore, you need to have a lot of photos from multiple angles and situations. This will depend on the kind of product, however a phone situation must have several shots of all the single position.

Then, you will want one using the situation really on the phone as well as in someone’s hands.

Grabbing multiple angles can be achieved in 2 ways. You are able to slowly move the product itself round the staging atmosphere or go ahead and take camera from the tripod to maneuver yourself. I’d suggest doing both to see the way they emerge.

Cleanup Your Photos by Editing

If you are utilizing a DSLR camera, or something like that, we advise shooting in RAW, due to the format’s versatility while editing.

If shooting in RAW, think about the following software to wash your photos, eliminate imperfections, and adjust lighting as needed:

  • Irfanview
  • Adobe Lightroom

Otherwise shooting in RAW, Pixlr is the best free option. Illustrator is amazing but super costly (Gimp is really a free alternative though).

Bring Your Photos within the Greatest Resolution Possible (Then Crop Later)

When you are dealing with platforms like Volusion, Shopify, and WooCommerce, the store templates will often have a particular size requirement of product photos.

Many people don’t understand this, so that they take beautiful photos, upload them, then observe that the look has either been degraded or extended out.

To prevent such situations, begin by shooting your images the size of possible. For example, a video camera might shoot completely up to 4416 x 3312 pixels. This is ideal for editing and resizing because you will not lose much quality by shrinking the photo.

However, going for a photo that’s not big enough and stretching it, or which makes it bigger, may cause huge problems. So, begin with the biggest image you are able to. This aids in zooming tools, because the greater quality images reveal more detail in your products.

Next, you will probably need to crop the photo. That’s really great news since make it the best size for the theme. Crop the look to ensure that every side have exact space, then attempt to hit the best dimensions together with your crop.

The majority of the styles from platforms like Shopify and Bigcommerce let you know what resolution your products photos ought to be.

Consider Taking out the Background in Editing

Shopify discovered that a substantial part of its photography lovers wound up taking out the background during editing.

How can this be the situation?

Since you can reduce the quality drastically, eliminate shadows, marks, or any other distractions, and turn it into a perfect transparent or white-colored background.

Even though the following photo looks pretty nice, it will likely be difficult to make changes with no solid colored background.

Make Use Of Your Description for Guidance

All you mention on the product page ought to be revealed by means of a picture.

Does your products have important dimensions that should be proven around the page? Why don’t you show these questions photo?

Perform the specs discuss cords and adapters for any computer? These should their very own picture too.

Employ a Professional photographer Via a Trustworthy Program

Taking perfect product photos may seem way too intimidating for you personally. Although we encourage you to definitely try these pointers (you should not finish up spending greater than $100 for that setup and you may make use of the phone you have already) additionally you can delegate your photos to some professional.

The Shopify Experts page is a superb starting point, Shopify curates a summary of quality photographers that could be surrounding you. It is also nice for seeing testimonials and prices.

If you are this is not on Shopify, you are able to develop a Search to locate a variety of strategies for great product photographers in your town.

Isn’t It Time to consider Product Photos the proper way?

If you are bootstrapping your online business, you need to be a good professional photographer.

It might not be among the tasks you instantly want to use your list (thinking about you are additionally a marketer, customer support repetition, accountant, and sales rep,) yet taking your personal photos the proper way is a superb route to save money and improving the amount of sales you receive in your website.

Additionally, you become familiar with a new skill you can use for the current and future online companies. This is particularly essential for brands which have countless products, or products that will get released consistently.

While you grow, you may finish up having to pay to have an in-house or freelance professional photographer, as well as the earlier stages, it might be absurd to pay for someone for those pictures.

Overall, taking well-detailed product photos is the greatest way of startups and small ecommerce stores.

For those who have any queries on how to take product photos the proper way, tell us within the comments below.

The publish Helpful Information regarding how to Take Product Photos the proper way made an appearance first on Ecommerce Platforms.

Articles admin 16 Nov 2017 Comments Off on Helpful Information regarding how to Take Product Photos the proper way

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